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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
New knife still in box. Unused. Selling it for less because I don't use it. Here is the original posting. Its the M390 steel with a micarta handle https://www.bladehq.com/item--Bradford-Knives-Guardian3-Fixed--68171
Would like 150 for it. Ammo for a trade will be considered
Never got around to shooting this. My loss is your gain. Gun comes factory fresh with everything you see in the pictures. Email me with your questions. B
Manufacturer - Winchester
Bullet - #6 Lead Shot
Case - 3" Plastic Hull
Use - Hunting
Quantity - 25 Rounds Per Box
have 14 unopened boxes and one partial ~ 350 total
will sell all for $200
2 holsters for the Glock 43x
Brand new and no longer have use for them
-Side by side model for handgun & extra mag
-Low pro model for handgun only
-Discreet carry concepts clips on both
-Very well made and durable kydex
$150 for both holsters (Originally $200 combined)
Not willing to separate...
Brand new. never fired.
Glock 27 ( gen 5) In .40 s&w
* Comes with 3 mags
(2 have mag extentions.)
It Has Ameriglo spartan night sights installed!
(I paid over $600 30 days ago. Taking a giant loss)
-$330 (FIRM)
- I Will Trade for a AR15 pistol or rifle in 9mm or .556
Or
-Maybe a gen 4 glock...
Listing up my HK MR762 for sale. It is new and unfired. I bought it right before the ban. It is in fantastic shape. Included is the case and a 10 rd magazine. I also have additional 20 rounders that are at another residence. I have the manual somewhere but we are in the middle of a move and it...
Brand new ruger, four round magazine.
This magazine will work with Ruger American Rifle models chambered in 6.5 Creedmoor, .308 Win., 6mm Creedmoor, .243 Win., and 7mm-08 Rem.
I WOULD PREFER TO TRADE FOR A SINGLE BOX OF LARGE RIFLE PRIMERS
Hello,
Selling a brand new in box never used;
-Holosun 507k green dot pistol sight
$250 cash, firm
No trades or low ballers please.
Please let me know if you have any questions,
Thank you
new upper and lower from psa. Fired about 30 rounds through it. Threaded barrel. Added a laser to the front. No mags included. Takes Glock mags.. Buyer pays their own fees. May be interested in trades. Feel free to pm me. brace is sold and not included.
Looking to trade. Feel free to pm me...
Long range, only Hunter’s wedge Rear bag brand new.
Hunters, wedge bag dimensions:
5” tall
8” long
4.5” wide
Bought it and took it to the range and realized it won’t work on my rifle because it’s a chassis rifle.
I paid $105
NEW SURPLUS P+S Products M4 RAS kit
-Same as the KAC M4 RAS
M4 RAS (Rail Adapter System) was developed for use on the US military's M4 Carbine, and with over 1 million rails issued to date it is one of the most battle proven designs available for the AR-15 platform. This non-free float handguard...
I've got 3 x Law Tactical AR Folding Stock Adapter Gen 3-M in black that I'm looking to sell. Units are brand new, unused, never mounted, and come complete with all original packaging.
There is nothing wrong with these. With the assault weapons ban going into effect I got overly ambitious with...
Brand new vortex sparc AR I've never opened it and I won't open the sealed package unless serious buyers request it.
See photos
$125
Salmon creek ridgefield meetup or at my jobsite in Portland 6am to 2pm
**** 1 UNIT remaining ****
**** Selling this at cost so I won't be able to travel far from home; please be able to meet in Downtown Kirkland - I'm very flexible on meeting day/time ****
**** Will ship at buyers cost (will be around $8 give or take a few bucks). Will only ship to buyers that...
I bought a barrel from the classifieds here. The guy I bought it from got it from a used home build upper be bough and the parts were mismatch. Quality brands but still mismatch. Price was good regardless of brand. I’m using it regardless but am wondering if anyone knows what the brand is since...
CMMG Banshee MK4 5.56 AR-15 12.5" Barrel Brand New. Comes with SBA3 Brace. 0 rounds brand new with box and 1 magazine.
$1,450 MSRP
Link for details and specs:
https://cmmg.com/pistol-banshee-mk4-5-56x45mm-nato-12-5
Asking $950 must meet at a Portland Metro area FFL that we agree on, buyer...