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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
I have a brand new never fired CZ P10M with all the factory goodies.
This has not been shot.
Paid $400 looking for $300.
DM me if you have a trade.
Mainly looking for a pistol red dot, Glock 19 + cash on my end, rifle scope, or flashlights.
This is a 4 pack of Alera padded folding chairs, they are unopened and still sealed in the box they came in. They sell for $100ish brand new, selling for $60
Brand new PSE Dagger unfired with Brand new Type 2 RMR 6.5 Moa. Comes with carry case and 10 magazines. I use gunpro in Springfield. We pay our own fees.
I have an extra, brand new, unboxed King Chii 16L Humidor that I am unable to use because I already have one. These run about 175 after taxes and shipping brand new, so 120 is a great deal!
Brand new never fired Pietta brass framed 1860. Have owners manual and all factory papers. I also have the box, if that is important to you, but it will cost more to ship. $220 FTF in Roseburg or $240 shipped with just the gun and papers or $250 with the factory box . NO FFL required.
Brand new in box with paperwork, need more money for parts or trade for parts.
1. Rise Armament RA-1012 .308 BCG Nitride. - $200 ( DPMS )
- Free AR10 charging handle with BCG purchase.
Trades: +/- cash either side.
- CHF barrel 5.56/.223 16" FN, ST, DD
Ammo- 9mm, .45acp, 10mm, 5.56, .308.
Getting rid of a tikka tactical in 308 rem with a trijicon accupoint 3-18x50 and magpul bipod, comes with a muzzle break and 2 mags has about 20 rounds thru it bought it in late april just can't get out to range with 1000 meters with any regularity. Would like to get 2800 for it rifle sales for...
I bought a few too many and have two I’m willing to let go for $130. $10 less than retail. These are the new 140mm Gen 3 mags. Local sales only. No trades.
Brand new,Was going to SBR but plans have changed,This is the cheapest you’ll find for one of these newer production ones.
Will post pictures tonight after work.
For sale is a brand new T1-Echo holster from Tier 1. The holster is made for a Glock 43X MOS (with rail) and TLR-7 Sub and is for LEFT-handed orientation.
The front color is black, and the back color is storm gray, with a red shock cord. These holsters typically take 6-8 weeks to ship, so...