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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
I have this 30mm cantilever mount, can't find any markings other than this logo. Can anyone help me out on what brand this might be? I know I've seen it before, but can't recall the name. Thanks in advance!
Hi all, Brand new Romeo8T for sale. Never been mounted, decided I'm going to go in a different direction with my build.
MSRP is $699, i'm selling for $600 cash only
Selling to fund a different build. It’s a 14.5 BFH govt profile pinned and welded to 16”, still in its original box in the oil. I paid $1005 plus tax and shipping so I think $975 is pretty fair. Only partial trade I would consider is cash + a red dot in good condition.
I sold my mini 14..
I still have 3 brand new mags!
223/.556 caliber mags.
2 -OEM Ruger mags 20rds
And
1- 5 round
I paid just over $100 for them and never used them.
Make me a fair offer..
(I also have a nice brand new Ruger soft case too for $20)
Located near 148th and Powell in SE...
Brand New in original box Ruger mini 14.
.556 cal.
Comes with 2-5rd mags and 1 -20rd ma
OEM Ruger mags..
Wood stock model..
$750 bucks. And you will need to cover your transfer cost.
($40)
At money market pawn shop on 136th and Powell..
(Se Portland)
I can't travel. I don't have a vehicle...
Brand new in box Aimpoint T2 with Spuhr mount.
Never been mounted.
Price is firm, however I am open to trades, feel free to send me what you got.
(Only have one)
Just bought this from psa about three months ago. Gun is unfired. Not going to fit in to my rotation. Fantastic feeling gun!
Has optics cut and threaded barrel.
Comes with two mags and goodie bag with all plates and literature.
Asking 569. Same price that they are online right now. Taking a...
Brand New "unfired" complete Colt Bolt Carrier Group 223/5.56. Upgraded BCG with Fail Zero at time of purchase.
Currently not looking for trades. Thanks!
$185.00
—SOLD-
Brand new, never shot Mica Bronze (beautiful color) takedown 10-22
-Original owner
-includes matching carry case with shoulder strap
-(1) 10-round mag included
-includes (never mounted) receiver rail for mounting optics
$325 all FFL fees on buyer
No trades please
Transaction to be done...
Brand new Aimpoint Pro, new replacement Comp M2/Pro parts and extra batteries.
Great for replacing the non-strap versions of the battery compartment and adjustment caps on the Aimpoint pro or to replace your existing equipment on your Comp M2 when they wear out.
Comes with:
Brand new Aimpoint...