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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
I've got a brick of 1,000 CCI #41's for 5.56mm ammo, small rifle primers to trade. For a like quantity of Large Pistol Primers, I'm not particular about brand but prefer non-magnum.
Or will trade for smaller quantity, like for like, I don't really need 1,000 LPP. A few hundred would do. Or...
For sale is a brand new Spyderco Para 3 Lightweight FRN. It's brand new and has never been used or carried.
Price is $100. Meet in Centralia/Chehalis or I'll be in Seattle on Thursday (3/30/23) and could meet along I-5 between Centralia and Seattle.
I have a brand new Vortex 1-6x24 Razor HD Gen II E (JM-1 BDC Reticle) with scalarworks mount for sale. I never shot with this scope and realized I'm more an ACOG guy. Optic brand new is $1499, mount brand new is $449. I'm asking for $1,600 which is a very fair price.
For Sale is a Brand NEW Sig Sauer P365 XL Complete Slide Assembly! Includes the Barrel and Guide rod assembly! This is the updated slide with the factory Optics Cut and separate optic plate plus the stationary XRay3 Night Sights! This assembly has never been fired. It was a take off from a P365...
I have a brand new never fired SP5K - PDW w/ soft bag. I also have a brand new in box Franklin Armory BFSIII HK-C1 trigger uninstalled. I’m in no rush to sell it but I am selling it. I just want to throw the lure into the water and see what offers I get. I don’t have a set price but the set will...
ever wanted to know what a Florida 007 would use? Here you go. now you can wear sweatpants with a tux t shirt, driving a Plymouth Lazer with your cousin with more Cesarean scars than a Virgin supposedly should have.
buy this and tip your Mason jar bloody marry from a can for you are now a p17...
Brand new Aero Precision BCG in 5.56
This is the black Nitride finish model
From the website:
Features:
M16-cut carrier
Machined from 8620 Tool Steel (Carrier) and 9310 Steel (Bolt)
Carrier has forward assist serrations
Black Nitride Finish - advanced lower friction coating that minimizes the...
Brand new Palmetto A.R. 15 556 factory rifle. Only thing I’ve changed was the trigger guard. To a strike industries, one still has not been fired comes with one magazine.
Selling 4 brand new still in packaging 35 round CZ Scorpion PMags for $50 or best offer. Got them in a trade with some other mags from a friend to start a couple gun projects but never got around to it. Text 971-708-8607 with any questions.
My father passed, I had no plans to sell. This is unfired non optic version. I was going to send to Vulcan for a lot of work, but putting it up until one of my items get sold.
Not Optic Ready
Steel frame
3x20 round mag
2x17 round mag
3x10 round mag
Tactical Grip
Between the mags and tax...
My name came up when they got some base models in stock a few weeks ago. I had no plans of selling, but my father passed. I am next of kin and handling his afterlife cost. I understand that I’m asking a 500 premium. This has to do with the fact that I won’t be able to replace it with the law...
I panic bought two of these so now I'm selling one. This will be banned in the upcoming assault weapon ban (threaded barrel) so last chance for you to get these.
Will come in box with everything from the factory. Trade for EO tech plus cash or an ACOG (I can add cash if its high end models).