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No, what the stores are doing is maintaining price integrity and following fair retail markup. $46 or more a brick is NOT true market value - it is an artificially inflated price by a few scalpers and the few that are paying it are not establishing a true market value. If it were the true market value don' t you think the heads of the major retailers would order an immediate price increase? They KNOW it is not the TMV and most likely understand supply will eventually catch up. If they raised their prices to say $46 or more and then the supply comes back they would be stuck with unsold ammo that would sit on the shelves and then ultimately have to reduce their prices back to levels with a normal markup AND they would be regarded as nothing more than scalpers themselves. Large retail businesses are smart and know they have a reputation to uphold and a customer base to keep happy to stay in business. Nope - the scalpers who think they are 'cutting a fat hog' are probably doing little more than earning enough for themselves to shoot for free given the time and energy to required to sell a few bricks.My point is that retail stores actually sell well below true market value.