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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
I have SIG Cross 6.5 and .308 barrels, my rifle came with the 6.5 and I bought the .308. I bought carbon fiber barrels and only needed these for the barrel extensions. That said, they are brand new, never fired, but do not include the extensions or the barrel nuts. If you already have a cross...
Hey Folks,
For $80 cash, you get new/unfired Sig Sauer brand P365XL Barrel.
Details:
-Barrel came off a Sig P365XL that I bought awhile back.
-Again, new/unfired.
$80, cash only, please. Can meet around Portland/Vancouver Metro area.
Questions/concerns? Send a message over.
Thanks for...
I have a brand new in the box Springfield M1A loaded model in 308WIN. It has never been fired. I have the original box, paperwork, case, and magazine. Cash price $1500 or best offer. Don't lowball, not in a rush to sell.
Trades: ( If it's not on this list, save time and don't text me)
Henry...
Brand new never fired with og box first owner christensen arms mpp 300 black out pistol. Got this a month ago when they went on there blow out deal for 1.2k originally these are $2,200 no matter what. Looking to sell it as i need a new car. Looking to get $1,000 for it and i was cover background...
SOLD SOLD SOLD
Exactly like the title says. BRAND NEW, Never even mounted HOLOSUN HS507K X2 micro red dot optic with the three reticle option, shake awake, battery change does NOT require dismounting or re-zeroing. and battery good for THOUSANDS of hours. I purchased this RedDot optic for a...
I have for sale a Brand New Sig Sauer P365 .380 complete slide (slide, .380 barrel, recoil spring) and grip . FCU is NOT included. Local sales only. All sales are final. Cash or Venmo.
READ THE FULL AD PLEASE:
Howdy folks,
I have a brand new Sig P365 Macro Comp for trade and maybe sale. It's never been shot and
it's brand spanking new in the box.
Buyer pays transfer fees.
I'm looking for these SPECIFIC trades:
(Trades have to be equal or less in value $800) and price, if...
Brand new, unfired hi-point C9 9mm pistol. Ugly, but reliable! I have another one that is very well used! This one was bought for a project that never happened.
Transfer can be done at A cut above pawn in Beaverton for (I think) $30.
338 Lapua Magnum Lapua lock base ammunition 250 grain
2 box's of 10
Brand new factory ammunition
Or in Midway USA they are on sale for $81.99 a box of 10. But are out of stock
Vortex Sparc Solar Red Dot SPC-404 Brand New - $200
Like this one:
https://www.opticsplanet.com/vortex-sparc-solar-2-moa-red-dot-sight.html?_iv_code=VX-RD-LE20B-SPC-404
Looking to trade a brand new just received yesterday 9/16 for a used trijicon rmr.
Currently have an rmr rm09 type 2 1moa on my carry and would like similar on my full size.
Installed on pistol but then decided to try to get what I'm actually wanting instead so this has seen no range time...
The AR-15 Router Jig - Universal AR-15 80% Lower Receiver Jig
Router Jig Tool Kit (Includes Hybrid End Mill + Drill Bits/Stop)
Bought these awhile ago and never even used it! I also have 80% lowers but my ad keeps getting blocked so I will sell those separately. Wasnt aware you cant tell them...