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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
Free to a good home! Playing it forward.
New in box kydex holster for the Sig pistols listed, and Pachmayr P225 grips. Package for the holster says its from Michaels of Oregon, 2001, kinda cool. Appears to be made by Uncle Mike's.
Pickup in the Burton neighborhood of Vancouver or I can ship...
These are great affordable guns! I have 2 of them, so I'm going to sell my unused one. It is new, in the box with 2 magazines.
Transfer can be done at a cut above pawn in Aloha. Transfer fees ($30) are the buyers responsibility.
For sale is a brand new Springfield SA-35 package that includes:
Springfield SA-35 9mm pistol ($679) with new Xs tritium night sights ($110 plus installation), factory box, nylon zippered pouch and papers
5 new extra Springfield magazines ($125+)
New Crossbreed OWB leather and kydex holster ($40...
45 degree offset sights. Couldn't tell you the brand. Totally serviceable, and in good shape.
$25 cash, or would trade for some 9mm range ammo, factory 223 (55gr), high velocity, .22wmr, a pair of serviceable picatinny to picatinny risers (short and low profile), or...?
Up for sale I have 3x grand power stribog steel feed lip magazines. These are factory and have never been used.
For sale in Portland OR, face to face or shipped to a free state. If shipped, add $7.50. If face to face, Jantzen Beach or Airport way Home Depot is the meetup spot.
No sales...
https://www.primaryarms.com/primary-arms-slx-1x-microprism-with-green-illuminated-acss-cyclops-gen-2-reticle
Bought a few months back and never even opened the box until these pics!
Retails for $250 now, paid $270
Asking $195, $175, meet around Hillsboro
Sold
I have a brand new set of AUTHENTIC Troy Front & Rear FDE Folding Battle Sights that have been collecting dust in my parts bin. There are hands-down my favorite backup iron sights, and I'm running them on several of my rifles. I just have more sets than I need!
If you've never used Troy's...
Up for sale is a brand new in the box, Kentucky Long Rifle kit. 50 caliber.
I'm shocked and dismayed at how many of my fellow firearm collectors do not have one of these American icons above their fireplace. You can rectify that now!
These sell for about $380. I'm pricing mine low. $300 takes...
Bought for a build that never ended up happening. Was mounted but never left the bedroom. Bought from euro optic. Asking $550 firm no trades. Shipping can be arranged on buyers dime or meet from Portland to Longview. Thanks!
Brand new never used EOTech EXPS-2 for sale, selling because I am going with a traditional red dot vs this setup for my AR. Only use has been me taking it out of the box to look at it and decide it is not for me. Comes with all paperwork, and has not been registered for the warranty. Was...
I bought this brand new about a month ago. Since then, I have decided that I do not want a red dot for my handguns which is the only reason I am selling this. This should be someone else's gain. Comes with everything you see in the photos which is everything that originally came with the gun...