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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
New in the package Holosun 507k red dots. I have one left. This is the smaller RMRcc pattern (Hellcat, 43X, P365 series, ect). Meet up in outer SE Portland near mall 205. Will ship via USPS for $10 more.
impulse bought a Walther PDP 4" 9mm with Ameriglo haven. Just looking to see what trades are out there. Only interested in handguns and rifles (not hunting rifle). The handgun is brand new and never been fired just racked a few times..
My FFL has posted my Walther CCP on gunbroker. It's in like-new condition, comes with everything including original box, extra sights, etc. The starting bid is $375 as that is the minimum I'm looking to get. If you'd like to buy the gun through this website, the price will be $375 (You'll have...
I have two boxes of Sellier&Bellot 7mm Mag, 173gr ammo free to the first PM received. The boxes have been thrown away but I saved an end tab with ballistic info that lists muzzle velocity @ 2782fps. Plastic storage box included. I just sold off my rifle and have no use for them. Meet face to...
Holosun 3X Magnifier/Flip & QD Mount HM3X
I have a new Holosun HM3X 3X Flip-to-Side Magnifier w/QD mount for sale. It’s new and unopened, never mounted. Originally bought it to use with the Holosun 510c's that I ended up selling. Nothing wrong with it. After much deliberation I just decided to...
I have a brand new Sig MSR red dot that I ordered from Primary arms I no longer need it the dot in brand new in the original package with original seals intact .
$55 cash meet at Sportsman's on 82nd
Ordered this holster about 6 months ago. Yes they are extremely behind lol
It is the T.U.C "The Undercover" (Deep Concealment IWB) Holster from North Coast Tactical for a Glock 43x.
Comes with the wedge and the soft loops.
Just hoping to get what I paid minus shipping.
$100 cash.
Also if...
This is a New in Box GLOCK 44 22LR. It is the same size and configuration as a Glock 19 Gen 5.
Inexpensive ammo choice for range practice if you shoot a 19-5.
Great gun for persons wanting less recoil.
Good varmint gun.
New in Box - never fired - all paperwork goes.
Comes with 2 -10 round Glock...
Selling a brand new unfired Glock 17mos Gen 5 with a Steiner MPS 3 magazines and MOS plates. Selling for 750.00 dollars for the whole setup. Bought something else and need to recoup some money for it. No trades or shipping on this gun and preferred FFL is Coat of Arms in Keizer. Buyer pays all...
I have a brand new never mounted Holosun EPS carry 2 moa single dot version. $300 flat or trade for a gun or ammo. Feel free to send an offer! In Vancouver rn but can meet! Anything over a 20 minute drive add $10
Daniel defense 14.5 upper brand new with ris quadrail
Its brand new, muzzle device wont come with it..selling for $700..
Added handstop from my b&t
Trade interest: optics such as aimpoint or eotech.
Howdy folks,
I have for you a Christensen Arms MPR (Modern Precision Rifle) in 308 WIN. It's brand new in the box, never been shot or used. It has all the original paperwork in the box.
No trades for now.
Cash price: $1500 cash or best offer. If you have to ask if your offer offends me, then...
I have SIG Cross 6.5 and .308 barrels, my rifle came with the 6.5 and I bought the .308. I bought carbon fiber barrels and only needed these for the barrel extensions. That said, they are brand new, never fired, but do not include the extensions or the barrel nuts. If you already have a cross...