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A gift card (also known as gift certificate in North America, or gift voucher or gift token in the UK) is a prepaid stored-value money card usually issued by a retailer or bank to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as part of a promotion strategy, to entice the recipient to come in or return to the store, and at times such cards are called cash cards. Gift cards are generally redeemable only for purchases at the relevant retail premises and can not be cashed out, and in some situations may be subject to an expiry date or fees. Visa and MasterCard credit cards produce generic gift cards which need not be redeemed at particular stores, and which are widely used for cashback marketing strategies. A feature of these cards is that they are generally anonymous and are disposed when the stored value on a card is exhausted.
From the purchasers point of view, a gift card is a gift, given in place of an object which the recipient may not need, when the giving of cash as a present may be regarded as socially inappropriate. In the United States, gift cards are highly popular, ranking in 2006 as the second-most given gift by consumers and the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. In 2012, nearly 50% of all US consumers claimed to have purchased a gift card as a present during the holiday season. In Canada, $1.8 billion was spent on gift cards, and in the UK it is estimated to have reached St₤3 billion in 2009, whereas in the United States about US$80 billion was paid for gift cards in 2006. The recipient of a gift card can use it at his or her discretion within the restrictions set by the issuer.

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  1. Joe Link

    Know anyone in Arizona, Nevada, or Utah? Giving away a $150 gift card at SouthwestFirearms.com

    We're having a referral contest over at SouthwestFirearms.com with a prize of $150 to the shop of the winner's choice. I know quite a few people here know folks in Arizona, Nevada, and Utah, and we can definitely use the help getting more members over there! :) Announcement - The Southwest...
  2. gun.deals

    S&W PC Revolvers w/$100 Gift Card & $50 MIR (Use Code "MDK" for 10% off + Free S/H)

    Smith & Wesson Performance Center Revolvers with $100 Gift Card and $50 MIR (Use Coupon "MDK" for 10% off + Free S/H)
  3. gun.deals

    Taurus 738 TCP 380 ACP 2.84" 6 Rd - $142.49 + Free $15 Gift card w/code ($9.99 S/H)

    Taurus 738 TCP, Semi-Automatic, .380 ACP, 2.84" Barrel, 6+1 Rounds - $142.49 + $9.99 S/H + Free $15 Gift card w/code "SH2207"
  4. gun.deals

    S&W M&P Shield PC Ported 9mm 3.1" with $100 Gift Card - $389.99 shipped after code

    Smith & Wesson - M&P Shield PC Ported 9mm 3.1" Black with $100 Gift Card - $389.99 shipped after code "H7L"
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