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Start with a person who is indifferent or has misconceptions about guns. Add an experience where they see normal, everyday folk carrying guns in a responsible manner. Add educational discussion, present factual information, and let them simmer overnight. Congratulations! You have just created a convert to understanding the right to bear arm
The ones who are against guns already have their minds made up. They are lost to us, and nothing we do will change that. These folks will only change their mind when they have some personal, life changing event. The person with the negative attitude is already voting for gun control measures and working against us. It is the "Independents" we need to reach. The ones who haven't made up their mind and are open to receiving input or maybe a nudge to educate themselves and explore the idea with an open mind.
Here is the problem with your "recipe". You are supposedly speaking with people who are not initiated in the practice of open carry or firearms in general. You describe them as "Independents".
Now, take a look at the percentage of posters just in this thread who have described their misgivings on the whole idea of open carry in an urban environment, even though they acknowledge your right to do so. Would you also describe these people as not informed in gun matters or "independents" ? I hope not..... These people are well aware of their rights and responsibilties and have made a considered choice not to open carry. These people remember the "dark times" when you practically had to be J. Edgar Hoover to receive a concealed permit. Those of us in this category dont want to see these gains threatened by well-intentioned, but inadequate or unprepared spokesman of "the cause". We have come a long way since then, and the last thing we need is to have more people who may not have the "Johnny Appleseed" powers as you, engaging in potentially heated discourse (with an exposed 1911 on their hip) creating the wrong perception, not the right one.
I applaud your salesman's ability to inform and persuade. Problem is, most dont have it. Instead, with increased exposed carry in urban settings, we will have a growing number of incidents of a negative nature.
I will be as cryptic as possible in this analogy: I have in mind a "character" in the local Portland area gun show circuit. He shows up at almost every show with a boisterous manner to attract the maximum attention possible to himself. (some probably already know who I am describing here)
He then starts to pollute the immediate area around him with "his version" of the way things oughta be. I am sure he thinks he is really providing a service to the gun community at large with his evangelism. In reality, when you catch the expression on the faces of the poor people who make good their escape, it is one of "what a goober" and "that guy is an example of why people want gun control". And, remember, this guy is playing to a "friendly" audience !
For those who genuinely have the calling for the bully pulpit, more power to you. But to be effective, please be constantly prepared to engage in effective and competent discourse. How many are really willing and able to take this on, as opposed to simply adopting this as the "other reason" they carry exposed ?