I'm aware, but the FFL, NICS and in the case of Oregon... OSP have guidelines and "theoretical" oversight on how that data is handled and "protected'. It's unvoidable to some degree, but if everyone is doing their job and following the laws and proceedures it provides some level of protection since, again "theoretically", the only document that remains is on paper and in the possession of the FFL.Whether it's you punching it into a computer, the shop punching it into a computer, or the person on the other end of the phone punching it into a computer…your data is being digitized one way or another.
My qualm is 2 part. Using a private 3rd party service company "outside of the loop" that aren't govenerd by the same rules, regulations or oversight. The other being maintaining the 4473 in digital form.. say on the FFL's computer... gives it an inherit vulnerability to be hacked, easily disseminated or stolen. It's nice to believe that all FFL are reputable and employees are trustworthy, but walking out with a thumb drive containing purchase information is a lot easier than walking out with an armload of paper... and there is a clear and lucritive market for consumer data.
I agree it probably doesn't make a massive difference, but I'm just always about minimizing risk wherever you can. You never know how your data may be used or compromised in the name of digital convenience.
IE., Smart home devices. What a convenience... until people discovered it gave power companies and the like control to manipulate the settings without your knowledge or consent.
Unavoidable is unavoidable, but if it's not required I'm just one that will always prefer to "not".