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I work in retail selling major appliances at a locally owned mom & pop shop in Sherwood, OR and I pride myself on my product knowledge. I gather that knowledge from reading tech specs and feature lists as well as manufacturer-provided info regarding performance results as well as a massive amount of customer and independent testing company reviews. I believe that anyone selling anything should know as much about the product and have as much practical experience as they can. I talk to people all day, every day who have no idea what it is they are looking for, and I imagine this is true for many people behind gun counters across the country. I do not tell people what they want, I let THEM tell me what they want then I show them the available products that meet their needs. I NEVER sell someone a product that I know doesn't meet those needs. I may show them something different than they originally thought they wanted, but only so they can make the most educated decision possible. If I were selling something as important and potentially deadly as a firearm, I would put even more effort to test and familiarize myself with as many guns as possible. I am surprised that there are so many companies willing to let an inexperienced person sell a firearm. I guess I have been lucky, in that I have not had to put up with that kind of customer service, although I do my research before I go into a place to buy something, especially a gun.