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Optima is a humanist sans-serif typeface designed by Hermann Zapf and released between 1952 and 1955 for the D. Stempel AG foundry, Frankfurt, Germany.
Though classified as a sans-serif, Optima has a subtle swelling at the terminals suggesting a glyphic serif. Optima was inspired by Roman and Italian stonecarving.
Zapf intended Optima to be a typeface that could serve for both body text and titling. To prove its versatility, Zapf set his entire book About Alphabets in the regular weight. Zapf retained an interest in the design, collaborating on variants and expansions into his eighties.

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