Exactly.That's the thing about "big companies". Their entire goal is profits and their business decisions are rarely... solely ideological. If the projections say they stand to profit more by supporting woke ideology or reduce the market share of their competitors... they will. If the numbers say they stand to see reduced profit margins... they will adjust policies to compensate. Money doesn't "have" feelings.
They may be able to stand losing the business of one state. Standing strong in their policies may bolster even greater profits in other states, but if they suddenly find themselves unable to do business in multiple states, there is going to be a policy shift.
Capitalism, being what it is, the companies are more reliant on the states than the states are on the companies. There will always be some other company that will fill a demand void. Always and without fail.
A companies customer base is not so readily replaceable and is finite.