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I don't believe this is all that new.
People have always been the same - more or less. Human nature hasn't changed that much, and the environment, even with all the tech, hasn't changed human nature that much, but the understanding of that human nature and the knowledge/skill in how to manipulate people by their nature, has increased - but then so has the recognition that we are being manipulated, to a degree (maybe not as fast as those who would manipulate us).
Those who manipulate the masses have always recognized that fear, hate, envy and greed and the way to manipulate people. Easier and much much more powerful than appealing to wisdom, rationality, enlightened self-interest and altruism.
People have always been the same - more or less. Human nature hasn't changed that much, and the environment, even with all the tech, hasn't changed human nature that much, but the understanding of that human nature and the knowledge/skill in how to manipulate people by their nature, has increased - but then so has the recognition that we are being manipulated, to a degree (maybe not as fast as those who would manipulate us).
Those who manipulate the masses have always recognized that fear, hate, envy and greed and the way to manipulate people. Easier and much much more powerful than appealing to wisdom, rationality, enlightened self-interest and altruism.