From the article (emphasis mine):
"He started to realise that every time he "upped the ante and did wilder videos" he would garner more online engagement – so that is what he continued to do."
So, clicks, likes, and apparently some monetary gain have become the reward for doing this sort of boolscheet. I will shed not one tear for any moron that accepts "Mizzy's" conclusion and goes about doing this stoo-pit shiit.
People the world over have become more stupid the longer "social media" exists. If this shiit continues, we're doomed as a species...
The absolute best videos with the most views ever are when noobs squirrel suit for the first time and glide right up against the mountains. Don't let them know. It's a secret.