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They were one of the companies that helped me double the $$$ in my stock portfolio when covid hit. To me it was more than predicable. Them and three other firearms companies. Not dipping my toe back into them anytime soon.VSTO = Vista Outdoor Inc.
Stock price (10-17-2023) is.......$24.43 a share.
So, today it's down $0.59 or 2.36%.
Vista lost hundreds of millions $ when REI boycotted them after the shooting in Florida in 2018.
Coincidence that they are selling off the brands that REI stopped ordering? I think not, money and opinions drive corporations actions nowadays.
What's this now? REI wouldn't carry their products because a shooter used one of their ammo brands?? I musta missed that one.
If true... that sounds to me like REI is the one that needs to go broke.
Over the years, our family has spent thousands, likely I could add another zero but I don't want to think about that. We were in REI so much that they let us do our family Christmas card photo in the front window like we were manikins. Our local store (jokingly) would not let me buy anything from them until I memorized my membership number (I did and still have it memorized). We have been avid hikers, backpackers, climbers, mountain bikers. The outdoor community used to be very much live and let live (kinda like Oregon). I would frequently climb with folks who I knew were about as politically opposite from me as possible but we would share a rope during the day and a campfire and beer in the evening."I broke the news in a viral story when both REI and its Canadian counterpart MEC dropped the hydration company along with Blackburn, Camp Chef, Giro, and Bell, after the school shooting in Parkland, Florida."
Sadly that has changed, thanks to REI, North Face, Columbia, Patagonia, etc. I've been wearing Bell helmets since my karting days in high school. When they dumped VO, I pretty much stopped shopping with them. And TNF, along with some others. They live in a land of absolutes with their virtue-signaling. They "signaled" that their product selection was no longer based on what was best, but what was woke. It's sad really.