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Never had one last less than 10 years. And they keep rice warm for more than 1 day without drying out. American ones are the absolute worst. Jasmine rice though, might be a little different experience.Tiger is the bottom budget brand. In order... Zojirushi, Panasonic... then Tiger. They all work, but mainly longevity (the machine itself as well as the quality and durability of the inner cook pot) and ability to keep rice warm over extended periods without drying are where there can be a big difference.
IE., In Japanese households it's common to make your daily rice in the morning... then your cooker keeps it hot, fresh and ready to serve for use throughout the day. Lower quality cookers are more prone to crusty dry rice after just 3-4 hours and inedible by nightfall. For those you usually turn it off after it's done cooking then add a little water and use the reheat feature 30-40min before eating later in the day. That has a tendency to slightly overcook your rice though.