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How to's that are simple and not mind numbing are a great idea. I like the statistics as well. Simple charts with real numbers. Something to grab their attention... Hand outs that have the same information as well as links for attendees to go do their own research.at this point in the fight its about rebranding the effort. regardless of the end objective the person that comes in contact with this event needs to go back home with that opinion of "I didn't know they did X,Y or Z" or that feeling when their current opinion on "Weapons of War", "Assault Rifles" was challenged in such a way that they aren't sure what happened but it causes them do their own research to reform their opinion.
"Gun Faire" is a great idea. mix in the message with other outdoor related stuff;
Understanding your optic and how to mount and zero it
Firearms statistics (use real crime data from FBI, have handouts or the link available (think QR code)
Stewards of the woods (Forest clean up)
firearm types
Hunters Safety course
and on and on. have the engagements non kinetic and low impact. vet your speakers and volunteers and set ground rules for them.
anyhoooooo just my two cents if I was to do something like this.