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Nope, it would be like if your dad ran a gun business into the ground, I purchased one of his guns from a creditor, you subsequently started a similar business, and then felt you were entitled to my gun.
Don't get me wrong, I think it's very unfortunate that these rightful heirs of the G.I. Joe's name won't be able to use it - but Wholesale Sports hasn't done anything unusual or corrupt. Just business as usual in corporate America.
Except that dad sold it to some people who ran it into the ground, and the people who bought it intend to run Wholesale Sports into the ground.
Venture Capatalists are not concerned with the long term welfare of the company, only with their profits. Unsustainable business practices are their forte, because they can borrow (generally based on the name of the company they are using, GI Joes in this instance), cash the loan check then sell the company to another firm or let it file bankruptcy and let another firm buy the name and repeat the procedure.
Nothing unusual or illegal about it, but I wouldn't go so far as to say it isn't corrupt.