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Bodyarmor SuperDrink (stylized as BODYARMOR) is an American independently owned sports drink based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder.In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports drink above its own Powerade brand.

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