Personally, I think one SUPER EFFECTIVE AND IMPORTANT thing we SHOULD be doing is to try and humanize gun owners in the media. The antis MAIN strategy as far as I can see has really been to dehumanize gun owners saying things like..
we love our guns more then children
we are self righteous
we cant see the tears of school children
and a plethora of ad hominem attacks on gun owners character and humanity
I feel that this is doing arguably the most damage.
Let people know that the massive majority of the "gun lobby" comes from regular everyday people.
Absolutely true. Face it, gun owners are a minority. Until we can beat back the antis constant demonization of us as "the problem" it will be increasingly difficult to portray ourselves as responsible citizens just like everyone else.
How many times have we not seen the term "gun nuts" applied to us as in irresponsible mentally unstable fanatics owning firearms.
How many times does a news report on the gun issue always take place in a gun shop where the camera does nothing but pan over all the evil black rifles, as in those are the only firearms we own and use.
How many times are we not portrayed as totally insensitive to mass shootings or that owning firearms means "not caring about the safety of children".
Etc, etc...