That seems like solid planI would buy up several expired patents, especially Colts and Brownings, and start there. Bring back some classics but with modern metallurgy and manufacturing, as well as good old fashioned hand fitting and bluing! I would target the middle price range of nice rifles and shotguns from Europe and the States, and try to do what Bill Ruger originally did, before he drank the Koolaid and became a Jerk!