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Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.
From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.
In the case of nonprofit organization marketing, the aim is to deliver a message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.

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  1. Joe Link

    National  Guns and corsets: Firearms industry strikes gold marketing to women

    Guns and corsets: Firearms industry strikes gold marketing to women | Reuters
  2. jdaddy15911

    Crowd marketing

    I am a 1911 enthusiast. I love the .45 acp, because like me, it's short, fat, and slow but still gets the job done. But it is a little much for my wife. So I went out and found a Rock Island Armory Baby Rock for her. I don't want to get into the debate about .380 ACP being a lousy round. But...
  3. CoastRange57

    Major Marketing mistake by people I though were better...

    This came out on Facebook today. I do a lot of media and marketing work and for this company to put this out is a major marketing foot stomp. I don't understand how this made it past somebody really. I have been there a lot and never thought I would see something like this.
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