logo

A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. "The" in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word). By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.

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  1. L

    Anyone know which company this logo is for?

  2. old11bravo

    Mystery! To whom or what does this logo represent or belong too?

    I got this tiny little (maybe 1/2"x1/2") velcro morale patch stuck to a 511 gear/duffle bag/pack that I bought used a long time ago to use as my gym bag. I recently ran across the little patch in my miscellaneous pile of doo hickey's and swag and it started me to wondering who or what this logo...
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