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That sounds like a bad experience and horrible service. If I was that same business owner, I would have stated it like this:In the late 70's, I went into a small town pharmacy to buy an over the counter product.
The price was over 3 times what I was used to paying.
I was so astonished I blurted out, "I buy this same item for x-number of dollars at Eckard's."
The store owner heard me and yelled, "Yeah, if you want to spend your money for a bunch of New York Jews!"
Needless to say, I never darkened his store again...
But no, small businesses won't bend you over and drive home a good deal... if they can.
They're noble.
BTW, many folks in this small town had to drive too far to get to an Eckards/Walgreens so the small business 'was' the only game in town.
*For whatever reason* I am unable to get you your product at the price you've seen elsewhere. If it was possible that I had a substitute item at a competitive price, I would have offered that. If that was not good enough, I would have picked up the phone and called a place to check if they could get it to you closer to market value.
I tend not to offer things I can't offer at a good price. It's embarrassing to upcharge by that much, however, there are times people need things quickly and conveniently. Sometimes they need it NOW and not 2 days from now. I try to carry other products that might be substituted at a better value, if possible...and let the customer make the choice.