An outfitter is a shop or person that sells specialized clothes (an outfit is a set of clothing). More specifically, it is a company or individual who provides or deals in equipment and supplies for the pursuit of certain activities. The term is most closely associated with outdoor activities such as hunting, fishing, canoeing, hiking, rafting and trail riding using pack stations. In this context, outfitters include those that offer services for outdoor tourism including accommodations and guide services. Many retail stores and chains that sell outdoor sports gear are sometimes branding or calling themselves "outfitters", such as: Bass Pro Shops, Cabela's, Mountain Equipment Co-op, and REI (Recreational Equipment Inc.).

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