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SZ DJI Technology Co., Ltd. or Shenzhen DJI Sciences and Technologies Ltd. (Chinese: 深圳大疆创新科技有限公司) in full, more popularly known as its trade name DJI which stands for Dà-Jiāng Innovations (Chinese: 大疆创新, "great frontier innovation"), is a Chinese technology company headquartered in Shenzhen, Guangdong with factories throughout the world. DJI is a world-leading manufacturer of commercial unmanned aerial vehicles (commonly known as "drones") for aerial photography and videography. It also designs and manufactures camera gimbals, action cameras, camera stabilizers, flight platforms and propulsion systems and flight control systems.
DJI is the dominant market leader in the civilian drone industry, accounting for over 70 percent of the world's drone market. Its drone technology has been used globally for the music, television and film industries, including K-pop music videos and the sets of Emmy Award-nominated television productions such as The Amazing Race, American Ninja Warrior, Better Call Saul and Game of Thrones.In 2017, DJI won a Technology & Engineering Emmy Award for its camera drone technology, which was recognized for excellence in engineering creativity, providing directors and cinematographers an affordable and accessible platform to create low-altitude aerial images, opening up creative possibilities and facilitating the distinct looks of some TV shows.Since 2015, DJI also sponsors the RoboMaster Robotics Competition (Chinese: 机甲大师赛), an annual robot combat tournament held at the Shenzhen Bay Sports Centre involving teams of mechatronics students from colleges all around the world, with a total prize pool of up to US$600,000. The winning team will take home US$75,000 (pre-tax) with potential job offers from DJI for its members.

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