Training and Range .22 Rimfire

[Capn Jack]

I'm starting to see .22 Rimfire ammo sold as, "Training and Range" ammunition.
Is this some kind of marketing ploy, a "CYA", or are they subtlety saying their ammunition isn't
reliable enough for any kind of, field shooting, hunting, or home defense?

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[Andy54Hawken]

I would guess here...
It is some sort of sales or marketing ploy / strategy / labeling / etc...
Than much of anything else.

Related guess is that "training / range " marked ammo , is just "basic" as in"Bulk" end cap or loss leader 22LR ammo under a new name .


That said...
I know .22LR ammo , just like any other ammo , can be made specific to certain uses.
So perhaps this is an honest effort to distinguish between ammo of specific types.
Andy

 

[boattail]

Could be to attract sales in lead free hunting areas for target ammo.

 

[dangerranger60]

it lets them double the price for the same ammo but boxed in a "Match Grade box!

 

[Capn Jack]

It being .22 ammo, I hadn't even considered the, "Lead free" aspect.

 

[ilikegunspdx]

I'm starting to see .22 Rimfire ammo sold as, "Training and Range" ammunition.
Is this some kind of marketing ploy, a "CYA", or are they subtlety saying their ammunition isn't
reliable enough for any kind of, field shooting, hunting, or home defense?

What does their marketing BS say? A lot of times in their BS ad lines shown on the webpage for the ammo it will say, "ideal for…" giving you an idea what market segment they are targeting. Doesn't tell you much of anything about the actual ammo though unfortunately.

 

[Boyandhisdogs]

It being .22 ammo, I hadn't even considered the, "Lead free" aspect.

Back when I lived in CA finding lead free rimfire was a big deal when the ban first rolled out (Plus the Obama election panic shortages too!). We were doing a ton of varmit/small game hunting at the time so we had to scrimp and scrounge for any lead free rimfire we could, in any caliber!

 

[dangerranger60]

I still shoot a lot of varmints. I have mostly gone to shooting lead free 17HMR. its about the only rimfire ammo I can get on a regular basis.
22LR is almost never on store shelves. DR