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You must have missed the announcement, it's been going on for some time now.

Ruger's "Million Gun Challenge" Has Strong Quarter
January 12, 2012
Sturm, Ruger & Company, Inc. (NYSE: RGR) has completed the third quarter of its "Million Gun Challenge to Benefit the NRA." Ruger sold 315,100 firearms during the quarter ended December 31, 2011, and in turn will present the NRA with a check for $315,100 as part of its pledge to donate one dollar to the NRA for every gun sold during the year-long challenge. With one quarter left to go, Ruger has donated $871,200.
 
Actually Ruger has raised it to 1.2 million because it is going so well. I'm hoping to pick up a Gunsite Scout and a couple of the new American bolt rifles before it's over. I already purchased an LCP, SR9c and SR1911 since the program started. Please don't forget that Ruger is 100% made in America and a 7-digit NRA contributor. Kip
 

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