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The California Endowment, a private foundation that is spending millions to promote US President Barack Obama's signature "Obamacare" law, recently provided a $US500,000 grant to ensure TV writers and producers have information about the Affordable Care Act that can be stitched into plot lines watched by millions.
The aim is to produce compelling prime-time narratives that encourage Americans to enroll, especially the young and healthy, Hispanics and other key demographic groups needed to make the overhaul a success.
"We know from research that when people watch entertainment television, even if they know it's fiction, they tend to believe that the factual stuff is actually factual," said Martin Kaplan of the University of Southern California's Norman Lear Centre, which received the grant.
The public typically gets as much, if not more, information about current events from favourite TV programs as mainstream news outlets, Kaplan said, so "people learn from these shows."
Hopes Hollywood can write plot lines about 'Obamacare' into TV shows, promote US health care law | News.com.au
It's so annoying trying to relax and tune out watching TV when suddenly a not so subtle message on gun control or health care is snuck in. In many cases it's a big part of the plot as in "Breaking Bad". Poor Walt and his Brother in-law, a teacher and a cop with health insurance problems? BS! Public employees have it better than a l lot of us. It almost ruins an otherwise good show and the low info voters take this propaganda as fact!
This brainwashing has been going on for years pushing progressive ideas only now it's out in the open.
The aim is to produce compelling prime-time narratives that encourage Americans to enroll, especially the young and healthy, Hispanics and other key demographic groups needed to make the overhaul a success.
"We know from research that when people watch entertainment television, even if they know it's fiction, they tend to believe that the factual stuff is actually factual," said Martin Kaplan of the University of Southern California's Norman Lear Centre, which received the grant.
The public typically gets as much, if not more, information about current events from favourite TV programs as mainstream news outlets, Kaplan said, so "people learn from these shows."
Hopes Hollywood can write plot lines about 'Obamacare' into TV shows, promote US health care law | News.com.au
It's so annoying trying to relax and tune out watching TV when suddenly a not so subtle message on gun control or health care is snuck in. In many cases it's a big part of the plot as in "Breaking Bad". Poor Walt and his Brother in-law, a teacher and a cop with health insurance problems? BS! Public employees have it better than a l lot of us. It almost ruins an otherwise good show and the low info voters take this propaganda as fact!
This brainwashing has been going on for years pushing progressive ideas only now it's out in the open.
