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I watch some of the "Irish Try.." youtube vids.. looking forward to their testingComments disabled on the video, what a shock![]()
Excellent marketing on their part. Make a new mini fad and charge 2x the liquor price for it. Tons of poeple will try it just cuz it's new. As long as it doesn't have a seaweed aftertaste!Oh yes they diid! oof
Like Oban single malt..Excellent marketing on their part. Make a new mini fad and charge 2x the liquor price for it. Tons of poeple will try it just cuz it's new. As long as it doesn't have a seaweed aftertaste!![]()
Me neitherDidn't click.

That's why it's brilliant marketing imo. It's been done successfully before. Jagermeister means "master hunter" and was the sole pervue of old German conservative gentlemen. But then one marketing guy turned it into a fad college USA and elsewhere party drink and sales exploded and have stayed way way higher than with the old market.If something like this came out, I would have expected a more of a youth-centric liquor like Crown-Apple or Parrot Bay.
That's why it's brilliant marketing imo. It's been done successfully before. Jagermeister means "master hunter" and was the sole pervue of old German conservative gentlemen. But then one marketing guy turned it into a fad college USA and elsewhere party drink and sales exploded and have stayed way way higher than with the old market.
I would bet glenlivet's goal is to bring a whole new market segment to their product and get name recognition, even if they lose money on the seaweed bags, and even if it's a short lived run it potentially can make a big difference in the long run I think.
Must be an "acquired taste" or people just pretend, maybe both. I tried it a couple times and even drunk it gagged me. I suspect when it became "the thing", many convinced themselves it was good since they wanted to look cool.Thats a good point.
Jaeger is gross. I never understood the popularity of it.

If those things are a mixed drink there's probably 90% flavored corn syrup and 10% alcohol.Not for me...
I'll take my whiskey straight and neat.
Andy
Yuck...If those things are a mixed drink there's probably 90% flavored corn syrup and 10% alcohol.