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We often use the phrase, Free as in Free Beer, in the computer industry to discuss licensing. You can license this beer on Feb 29th, with just a little paperwork your net cost is $0.
"On February 29, Miller Lite will post a QR code to its Instagram and Twitter accounts. You have to scan the code, so you'll need to use a computer or someone else's phone. The code will take you to a site where you can submit a receipt for a 24-pack of Miller Lite purchased on Leap Day. The cost of your case will be refunded to your Paypal account.
That's it. You're actually getting a free case of Miller Lite, and you don't have to buy anything at all. You just have to front the money. Now, you just have to figure out what to do with your free day and free beer."
"On February 29, Miller Lite will post a QR code to its Instagram and Twitter accounts. You have to scan the code, so you'll need to use a computer or someone else's phone. The code will take you to a site where you can submit a receipt for a 24-pack of Miller Lite purchased on Leap Day. The cost of your case will be refunded to your Paypal account.
That's it. You're actually getting a free case of Miller Lite, and you don't have to buy anything at all. You just have to front the money. Now, you just have to figure out what to do with your free day and free beer."