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Felix Arvid Ulf Kjellberg ( SHEL-burg, Swedish: [ˈfěːlɪks ˈǎrːvɪd ɵlf ˈɕɛ̂lːbærj] (listen); born 24 October 1989), better known as PewDiePie ( PEW-dee-py), is a Swedish YouTuber, comedian, and philanthropist, known primarily for his Let's Play videos and comedic formatted shows.
After registering his eponymous YouTube channel in 2010, Kjellberg primarily posted Let's Play videos of horror and action video games. His channel experienced substantial growth in popularity over the next two years and he reached 1 million subscribers in July 2012. Over time, his style of content diversified to include vlogs, comedy shorts, formatted shows, and music videos.
Kjellberg became the most-subscribed YouTuber on 15 August 2013, and after being briefly surpassed in late 2013 by YouTube Spotlight, firmly held the title until early 2019, when he publicly vied for it with Indian record label T-Series. The latter established a significant lead in April that year, although Kjellberg's channel remains as the second-most-subscribed on the platform, having received over 104 million subscribers, as of 27 May 2020. From 29 December 2014 to 14 February 2017, Kjellberg had the most-viewed channel on YouTube. As of 27 May 2020, his channel has received over 25 billion views, ranking as the 16th-most-viewed channel on the platform. Both his channel's subscriber and view counts rank as the most for among those operated by an individual.
Kjellberg's popularity on YouTube and extensive media coverage has made him one of the most noted online personalities and content creators. Due to this audience and media attention, his coverage of indie games has created an Oprah effect, boosting sales for titles he plays. In 2016, Time magazine named him one of the world's 100 most influential people.

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