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It's advertising. How many people have seen the video, gif or articles about it and Redbull's name is on it all. I would wager that jump is cheaper then a commercial that would reach the same people. It also has staying power, people will watch that for years, commercials last maybe a year.OK OK I understand there is fun for y'all that aren't afeered of heights,but WTF is so interesting that Red Bull makes such a big deal about it?
Jeb Corliss' videos are awesome but this was,well not so much.
Just don't get it