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Gearfire is the eCommerce backend of a bunch of firearms stores. Below is part of their online bio.

Since 2012, GEARFIRE has grown from a technology start-up to servicing the largest network of licensed firearms dealers in the United States. Currently, the company provides eCommerce website services to nearly 1,400 brick-and-mortar firearms stores across the country. Each website uses a live stream of inventory from as many as seven wholesale distributors, offering consumers hundreds of millions of dollars in merchandise to purchase online. Through the growth and the rebrand, the leadership who began the NFDN vision four years ago will continue to push forward the GEARFIRE platform to become the preeminent technology company servicing the eCommerce needs of firearms and outdoor-sports retailers.
 

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