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A sale email just went out today with 'Assault Weapon Sale' used as the headline. Four people replied with comments, so I can imagine many more felt something and said nothing.
I wanted to apologize for using the terminology 'Assault Weapons', because it is an anti-gun term used to describe these firearms, and it was insensitive. If I had it to do over, I would have named the sale 'Personal Defense Rifles Sale', or 'AR / AK Sale'. I was thinking with all the news going on of naming the sale 'Assault Weapon Ban Possibility Sale', and that turned it into the shorter subject line of "Assault Weapon Sale', because shorter subject lines don't get filtered as much in email servers. The subject line used today was not a good choice. (When doing ads here, the subject line followed and I couldn't change it)
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