Mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence a large number of people, and both reflect and shape prevailing currents of thought. The term is used to contrast with alternative media which may contain content with more dissenting thought as they do not reflect prevailing opinion.
The term is often used for large news conglomerates, including newspapers and broadcast media, that underwent successive mergers in many countries. The concentration of media ownership has raised concerns of a homogenization of viewpoints presented to news consumers. Consequently, the term mainstream media has been widely used in conversation and the blogosphere, often in oppositional, pejorative, or dismissive senses, in discussion of the mass media and media bias.
According to philosopher Noam Chomsky, media organizations with an elite audience such as CBS News and The New York Times, successful corporations with the assets necessary to engage in original reporting, set the tone for other smaller news organizations which lack resources by creating conversations that cascade down to smaller news organizations using the Associated Press and other means of aggregation. An elite mainstream sets the agenda and smaller organizations parrot it.

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  1. RedCardinalSeven

    With gun deaths up in Seattle, leaders ask how 'to bring us together'

    For some reason, the "leaders" don't seem to be talking about cracking down hard on violent criminals before they become killers or whether there may be a cultural aspect (see here and here) that helps explain why the shooters and victims come "disproportionately" from the same minority group...
  2. Koda

    pro gun mainstream media?

    Am I missing something here? Is this mainstream media article actually pro gun? Commentary: The problem with "common-sense" gun laws - CBS News
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