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30 by 30 (or 30x30) is a worldwide initiative for governments to designate 30% of Earth's land and ocean area as protected areas by 2030. The target was proposed by a 2019 article in Science "A Global Deal for Nature", highlighting the need for expanded nature conservation efforts to mitigate climate change. Launched by the High Ambition Coalition in 2020, more than 50 nations had agreed to the initiative by January 2021 which had expanded to over 70 by October the same year. 30 by 30 was promoted at the COP15 meeting of the Convention on Biological Diversity. This includes the G7 and European Union.
$5b funding called the "Protecting Our Planet Challenge" was announced for the initiative in September 2021.The initiative has attracted controversy over indigenous rights issues.

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