I will share my NW Armory experience only because I spent years in sales and customer service. I see a lot of stores lately that train product knowledge but do NOT train to listen to customers.
I drove from Rainier, OR to NW Armory because I wanted to see (and purchase) the Walther PPQ in .40cal. When I got to the store all the reps were busy, so I case shopped for a few minutes. When a rep met me, he asked what I was looking for, I said the PPQ. So he took me to them and opened the case and pulled out a 9mm. As I was admiring the gun, he decided to tell me about why a Glock is better and that's why he carries a Glock. I told him I had a Glock in the past and didn't like the ergos. So he tells me the GEN4 has changed all that and I should come over and check them out. I said no thanks. He spent the next 30 minutes showing me features of PPQ and telling how the Glock was superior. I finally got frustrated and left there gunless. I went to Clatskanie and told them what I wanted they said "That's an awesome gun!" I bought it there!
I drove from Rainier, OR to NW Armory because I wanted to see (and purchase) the Walther PPQ in .40cal. When I got to the store all the reps were busy, so I case shopped for a few minutes. When a rep met me, he asked what I was looking for, I said the PPQ. So he took me to them and opened the case and pulled out a 9mm. As I was admiring the gun, he decided to tell me about why a Glock is better and that's why he carries a Glock. I told him I had a Glock in the past and didn't like the ergos. So he tells me the GEN4 has changed all that and I should come over and check them out. I said no thanks. He spent the next 30 minutes showing me features of PPQ and telling how the Glock was superior. I finally got frustrated and left there gunless. I went to Clatskanie and told them what I wanted they said "That's an awesome gun!" I bought it there!