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Here's a fun video from Mark Rober describing his experiment on discovering the return rates for 10 wallets dropped in each of 20 cities.
Experiment was 4 years ago. MR recruited social media friends to help with wallet drops. All wallets were identical. Each contained $6 US and $200 Filipino $$ (so it looked like an impressive wad of cash), a fake credit card with no photo, a dog photo, a couple of business cards, and a card that looked like it came with the wallet saying "If found call xxx" This phone number allowed MR to talk with the honest wallet returners and find out more about them. Some cities were small, most large. Half the wallets were dropped in a rich section of each city, half in a poor area. Most of the wallets were dropped on a sidewalk. For each city, two wallets were dropped in a men's room and two in a women's room. It was counted as an honest return when the wallet was returned with all contents .
As judged by return rates from rich vs poor areas and bathroons and conversations from returners, richer and poorer people were equally likely to return wallets intact. Likewise for men vs women. One city, a Disneyland, had to be discarded from the data because a couple of wallets were returned to security, and their identity gave away the show and security said they were not calling about any more wallets. Below are the results in number of the 10 wallets returned for each city, Including Portland and Seattle.
10 Chicago, Salt Lake City
9 Nashville (IA), Hill City (SD), Portland (OR)
8 Parma (ID), Las Vegas
7 San Franscisco, Winnepeg, Washington DC
6 Huntsville (AL), New London (CN)
5 Seattle, LA, Miami, Dallas, Edmonton
4 NYC
3 Detroit
2 --
1 --
Of the 10 Salt Lake City returners, btw, only a couple were particularly religious and only one attended church regularly. Chicago was the big surprise to me. I was happy to see Portland's high ranking. Surprised by Seattle's mediocre ranking. Unsurprised by Detroit and NYC being at the bottom.
My own interpretation: The low amt of money meant that keeping the wallets would make little difference to most finders. But the fake credit card would make presumed worry and hassle for the loser. I think you would see a different result if there was, say, $5,000 or more US $ in the wallets, enough to matter to most people. As it was, I think this was not a test of financial honesty so much as a response to the question "Do you care enough about others so that you are willing to spend ten minutes of your time to save a random stranger some worry and hassle (cancelling credit card)?"
Experiment was 4 years ago. MR recruited social media friends to help with wallet drops. All wallets were identical. Each contained $6 US and $200 Filipino $$ (so it looked like an impressive wad of cash), a fake credit card with no photo, a dog photo, a couple of business cards, and a card that looked like it came with the wallet saying "If found call xxx" This phone number allowed MR to talk with the honest wallet returners and find out more about them. Some cities were small, most large. Half the wallets were dropped in a rich section of each city, half in a poor area. Most of the wallets were dropped on a sidewalk. For each city, two wallets were dropped in a men's room and two in a women's room. It was counted as an honest return when the wallet was returned with all contents .
As judged by return rates from rich vs poor areas and bathroons and conversations from returners, richer and poorer people were equally likely to return wallets intact. Likewise for men vs women. One city, a Disneyland, had to be discarded from the data because a couple of wallets were returned to security, and their identity gave away the show and security said they were not calling about any more wallets. Below are the results in number of the 10 wallets returned for each city, Including Portland and Seattle.
10 Chicago, Salt Lake City
9 Nashville (IA), Hill City (SD), Portland (OR)
8 Parma (ID), Las Vegas
7 San Franscisco, Winnepeg, Washington DC
6 Huntsville (AL), New London (CN)
5 Seattle, LA, Miami, Dallas, Edmonton
4 NYC
3 Detroit
2 --
1 --
Of the 10 Salt Lake City returners, btw, only a couple were particularly religious and only one attended church regularly. Chicago was the big surprise to me. I was happy to see Portland's high ranking. Surprised by Seattle's mediocre ranking. Unsurprised by Detroit and NYC being at the bottom.
My own interpretation: The low amt of money meant that keeping the wallets would make little difference to most finders. But the fake credit card would make presumed worry and hassle for the loser. I think you would see a different result if there was, say, $5,000 or more US $ in the wallets, enough to matter to most people. As it was, I think this was not a test of financial honesty so much as a response to the question "Do you care enough about others so that you are willing to spend ten minutes of your time to save a random stranger some worry and hassle (cancelling credit card)?"