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Now TV (presented as NOW TV) is a telecommunications company with operations in the United Kingdom, Republic of Ireland, and Italy. Now TV provides contract-free subscription internet television, broadband internet, and landline telephone services. The majority of services available by Now TV are designed to cater for consumers who do not want to be tied to a contract.Now TV was first announced in the UK in February 2012 as an internet television service, and launched on 17 July 2012 originally offering a Sky Cinema subscription; from March 2013 offering a Sky Sports television channels subscription; from October 2013 offering an entertainment television channels subscription; from June 2016 offering a children's television channels subscription. On 24 June 2016 the Now TV internet television service was launched in Italy. On 29 June 2016, Now Broadband was launched in the UK. On 26 April 2017 the Now TV internet television service was launched in the Republic of Ireland. From July 2018 Now TV started offering a Hayu video on demand subscription. Now Broadband is not currently available in Ireland or Italy with no future plans announced.

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