low price

High–low pricing (or hi–low pricing) is a type of pricing strategy adopted by companies, usually small and medium-sized retail firms, where a firm initially charges a high price for a product and later, when it has become less desirable, sells it at a discount or through clearance sales.Prospective customers may be unaware of a product's typical market price, or have a strong belief that "discount" is synonymous with "low price", or have strong loyalty to the product, brand or retailer. High–low pricing strategy is effective because of consumer preference and shopping frequency. Consumers with higher income strongly prefer the high-low pricing and they shop frequently in the brand stores they like.

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