generative ai

Synthetic media (also known as AI-generated media, generative AI, personalized media, and colloquially as deepfakes) is a catch-all term for the artificial production, manipulation, and modification of data and media by automated means, especially through the use of artificial intelligence algorithms, such as for the purpose of misleading people or changing an original meaning. Synthetic media as a field has grown rapidly since the creation of generative adversarial networks, primarily through the rise of deepfakes as well as music synthesis, text generation, human image synthesis, speech synthesis, and more. Though experts use the term "synthetic media," individual methods such as deepfakes and text synthesis are sometimes not referred to as such by the media but instead by their respective terminology (and often use "deepfakes" as a euphemism, e.g. "deepfakes for text" for natural-language generation; "deepfakes for voices" for neural voice cloning, etc.) Significant attention arose towards the field of synthetic media starting in 2017 when Motherboard reported on the emergence of AI altered pornographic videos to insert the faces of famous actresses. Potential hazards synthetic media include the potential to spread misinformation and cause viewers to distrust reality, the mass automation of creative and journalistic jobs, and potentially create a complete retreat into AI-generated fantasy worlds. Synthetic media is an applied form of artificial imagination.

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