wide variety

In the American motion picture industry, a wide release (short for nationwide release) is a film playing at the same time at cinemas in most markets across the country. This is in contrast to the formerly common practice of a roadshow theatrical release in which a film opens at a few cinemas in key cities before circulating among cinemas around the country, or a limited release in which a film is booked at fewer cinemas (such as "art house" venues) in larger cities in anticipation of lesser commercial appeal. In some cases, a film that sells well in limited release will then "go wide". Box Office Mojo considers 600 or more theaters to be a wide release.The practice emerged as a successful marketing strategy in the 1970s, and became increasingly common in subsequent decades, in parallel with the expansion of the number of screens available at multiplex cinemas. With the switch to digital formats – lowering the added cost of wide release and increasing the opportunity for piracy – "opening wide" has become the default release strategy for big-budget mainstream films, sometimes expanding to include closely spaced wide releases in various countries, or even simultaneous world-wide release.

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