reading rainbow

Reading Rainbow is an American half-hour educational children's television series that premiered nationally on PBS Kids on July 11, 1983 and broadcast until August 28, 2009. (It was first seen in a preliminary broadcast in Nebraska and Buffalo, New York.) New episodes were broadcast through November 10, 2006, with a total of 155 half-hour episodes spanning over 21 seasons followed by reruns until August 28, 2009.
The show encouraged children to read. In 2012, an iPad and Kindle Fire educational interactive book reading and video field trip application was launched bearing the name of the program.
The public television series garnered over 200 broadcast awards, including a Peabody Award and 26 Emmy Awards, 10 of which were in the "Outstanding Children's Series" category. The concept of a reading series for children originated with Twila Liggett, PhD who in partnership with Cecily Truett Lancit and Larry Lancit, at Lancit Media Productions in New York created the television series. The original team also included Lynne Brenner Ganek, Ellen Schecter, and host LeVar Burton.
Each episode centered on a topic from a featured children's book which was explored through a number of on-location segments or stories. The show also recommended books for children to look for when they went to the library. It is the third-longest running children's series in PBS history, after Sesame Street and Mister Rogers' Neighborhood. It was also one of the first PBS shows to be broadcast in stereo.
After the show's cancellation on November 10, 2006, reruns aired until August 28, 2009, when it was pulled off from the schedule. On June 20, 2012, the Reading Rainbow App was released for the iPad and, within 36 hours, became the #1 most-downloaded educational app in the iTunes App Store. Built from the ground up by LeVar Burton and his company, RRKIDZ, the app allows children to read unlimited books, explore video field trips starring Burton, and earn rewards for reading. The week of June 11, 2013, Reading Rainbow celebrated its 30th anniversary.In May 2014, a Kickstarter campaign was launched to raise funds to make the app available online, Android, game consoles, smartphones, and other streaming devices along with creating a classroom version with the subscription fee waived for up to 13,000 disadvantaged classrooms. The effort met its initial fundraising goal of $1,000,000 in 11 hours. The campaign met its second goal of $5 million in the last 24 hours, triggering a matching $1 million from Family Guy creator/animator Seth MacFarlane; the final amount raised on Kickstarter is $5,408,916 from 105,857 backers.

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