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Cobra (sometimes referred to as Cobra Command) is a fictional terrorist organization and the nemesis of the G.I. Joe Team in the Hasbro action figure toyline G.I. Joe: A Real American Hero and G.I. Joe: Sigma 6, as well as in related media.Cobra was first introduced during the launch of the G.I. Joe: A Real American Hero toyline in mid-1982. The toyline was accompanied by a Marvel Comics series, written by Larry Hama, and an animated television series by Sunbow and Marvel Productions. However, the origin and portrayal of Cobra has differed in each of them.
Marvel Comics invented the Cobra concept, with the name having been proposed by Archie Goodwin. When Marvel first proposed the concept, Hasbro was reluctant to make toys of the villains for fear that they would not sell. According to Jim Shooter, "later ... villains became 40% of their volume."

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