This came up today when a friend and I were looking at a large bulk ammo purchase. I had found a vendor which had seemed to have an okay reputation in terms of product quality and very reasonable prices. In doing more research on the vendor, my buddy found some links to the vendor's YouTube page and from there links to comments that vendor had made on other videos. What was found were very derogatory, racist, and in some cases borderline violent. Because of that, we removed the vendor as a viable option for purchase. So my question to you - do you pay attention to what potential vendors comment on/take positions on in public? And if so, how much does it influence your decision to purchase their goods and services?