For one, I lived in southern kalifornia. Even in 1993, the writing was on the wall that California was well on the way to becoming kalifornia. A third world hole. Although I escaped, I could see the need in the future to have the ability to produce my own quality ammo. Seems I was proven correct. Being able to make ammo sure beats the alternative when the next anti-firearms push starts. If you can't buy completed rounds, maybe you can buy components. If you can't buy components, maybe you can buy completed rounds. Reloading provides a very valuable alternative, regardless of conditions. What happened in kalifornia could easily happen in Oregon and Washington. Another, was flexibility and control. Surplus ammo was a fine deal while it lasted, but just about any decent rifle can just about halve group size with tailor made rounds vs most surplus. I have 6 bullet weights with 12 powder loadings that can produce very accurate rounds any time I feel the need. And that's just my .308 rifles. That's a lot of flexibility. I was able to personally test these because I reload. I just bought more back-up reloading equipment too, because the monsters now running things want Americans disarmed in the worst way. My reasons, what's yours?