Yesterday, Outdoor Channel (I think). The show was marketing "Huskemaw" scopes: Ostensibly allowing "even the average guy" to simply tweak the dials on his Huskemaw scope mounted on "any rifle shooting 1 MOA or better", and delivering reliable kill shots on moose and elk to 800-900 yards. Their sales pitch claims that they will take your good-shooting gun of appropriate caliber (they like the 7mm Rem), keep it for two weeks, and deliver it back with a scope "specifically equipped with a BDC matched to your supplied cartridges", and allow you to make shots just like they showed on the show: Elk at 725yds, Moose at 800-plus. Fleetingly, they mention some practice involved. I do not oppose someone trying to make a buck, but this show flies in the face of everything I have come to learn about hunting and shooting (especially where large game that one respects is concerned). I am certain that at this moment their product/service is flying off the shelves to hunters with more money than sense, and they have convinced a large number of "average guys" that these sort of shots are not only acceptable, but readily and often attainable. Of course, they did not show ANY failures. Somehow they claim that their scope allows for all atmospheric conditions, wind drift, etc., etc., etc., ad nauseum. They also do not mention that even though the wind may be blowing at say, 10mph at the shooter's location, it could be doing anything and everything during the bullet's flight at such ranges, resulting in (hopefully, and praise whatever higher power you worship: hairy thunderer or cosmic muffin) a clean miss, or much worse: a wounded animal. Younger (or less experienced) hunters will latch on to this readily, and this is the sort of thinking that does more to damage the image of good hunters than any number of other poor practices. Extreme long-range shots can be made. They can be made repeatedly and reliably: with extensive practice applied along with good equipment: on gongs, paper, and other targets deserving of no respect and care. To attempt such on a large, durable and noble animal is nothing short of concious, attempted abuse. I will qualify this with no "just my $.02", or "IMHO". However, I did manage to find an icon that is applicable.